Reddit lead generation · buyer-intent monitoring

Someone is describing
your product right now
without knowing your name.

Leddit reads the subreddits your buyers live in, finds the threads where someone is actually ready to switch, and hands you a reply worth posting — while the thread is still warm.

Start free — no cardfree plan · Pro $29/mo · no annual plan

One thread, as Leddit reads it

r/ProjectManagementu/dana_builds14m ago

Finally ditching Notion for project tracking — what are you all using? (detected signal: recommendation request)

Been on it two years but their new pricing basically doubled for our team (detected signal: competitor price complaint). We are about 12 people now (detected signal: scaling) and I have budget around $200/mo (detected signal: budget stated) if something actually works. Need to decide before the renewal next week (detected signal: urgency).

310 commentsin your queue

Five signals fired on one post. Nobody has answered yet — which is the entire reason this one is at the top of the queue.

30 November 2025

GummySearch shut down. Here is what replaces it.

GummySearch didn’t fail as a product — it was profitable, with tens of thousands of users doing Reddit audience research and lead discovery every day. It closed because the economics of Reddit data stopped working at its price point. Leddit was built for the audience it left behind, with the lesson priced in: one flat tier, monthly-only billing, and a detection pipeline cheap enough to survive on $29 a month.

If you are evaluating a GummySearch alternative, hold it to three tests. Does it tell you why a thread is a lead, with evidence you can check? Does it respect your Reddit account, or does it want to post as you? And is its pricing honest about a data supply nobody in this category controls? Leddit is our answer to all three.

Detect → filter → review → engage → analyze

What happens between their post and your reply

Five stages, in a fixed order. The cheap deterministic pass always runs before the expensive semantic one — that ordering is what makes real-time Reddit monitoring affordable instead of a $300/month enterprise line item.

  1. 01

    Detect

    30 signals over every new post

    Thirty buyer-intent signals — 183 detection patterns across six families — run over every new post and comment in the subreddits you pick. A cheap deterministic pass screens everything first, so the expensive semantic analysis only ever sees plausible candidates. That ordering is the entire reason this can cost $29 instead of $300.

  2. 02

    Filter

    Scored against your ICP

    Each candidate is scored against what you sell, who you sell to, and — just as importantly — what you told us is not a lead. Negative signals are the single most effective noise filter: “hiring” threads, student questions, whatever wastes your time gets screened out before it reaches you.

  3. 03

    Review

    The Reply Queue

    What survives lands in your queue with the exact sentence that triggered each signal quoted verbatim, an intent score out of ten with the AI’s reasoning, and three drafted replies you can switch between and edit. Approve, copy, or reject with a reason. Items expire after 72 hours, because a three-day-old thread is not worth replying to.

  4. 04

    Engage

    You post, from your account

    You edit the draft and post it yourself, by copy or through the Chrome extension. Leddit never posts, votes, or messages on your behalf — automated posting is how Reddit accounts get banned, and your account with its history and karma is the entire asset.

  5. 05

    Analyze

    Which signals actually convert

    Precision per signal: of the leads each signal produced, how many did you approve? A signal that fires constantly and always gets rejected is worse than one that fires rarely and always converts. Turn the weak ones off and the queue gets sharper every week.

The signal library

The 30 buyer-intent signals, in full

Every signal is a specific thing a person says when they are close to buying — not a keyword, a behaviour. Each family below shows the kind of phrase that fires it. All thirty are individually toggleable per audience, and every fired signal stores the exact text that triggered it.

Competitor signals

Someone is unhappy with a tool you compete with. These are the highest-converting Reddit leads there are — the buyer has already decided to move and is choosing where to land.

Churn intent
A user announcing they are leaving a product — the single strongest buying signal on Reddit. “Finally switching from Notion, what should I move to?”
Competitor named
Your tracked competitors mentioned by name in a buying context, injected per account at detection time. “Is Ahrefs still worth it at this price?”
Price increase
A competitor raised prices and their users are venting — the classic switching trigger. “They just doubled the price of the team plan.”
Dissatisfaction
Sustained frustration with a named tool, short of an explicit decision to leave. “Support has been useless for three weeks now.”
Outage or incident
A competitor is down or broke something, and users are looking around. “Is it just me or has the API been down all day?”

Purchase-intent signals

The buyer is telling you, in plain text, that money is on the table. On LinkedIn intent has to be inferred from behaviour; on Reddit people state it outright.

Budget stated
A concrete number attached to the problem. Nobody types a budget into a public forum casually. “Budget is around $200/mo if something actually works.”
Worth paying for
An explicit declaration that this problem clears the bar of being worth money. “I would happily pay for something that just did this.”
Trial request
Someone asking which tools they should evaluate — an invitation to be on the shortlist. “Setting up trials next week, what should be on the list?”
Procurement
Signs of a formal buying process: approvals, security reviews, vendor comparisons. “Need something that will pass our security review.”
Urgency
A deadline attached to the decision. Urgent threads convert or close — either way, fast. “Need to decide before the renewal next Friday.”

Solution-seeking signals

The buyer knows they have a problem and is actively shopping for the answer. These threads are open questions — and an honest, specific reply is the best marketing there is.

Recommendation request
The canonical Reddit buying thread: a direct ask for what to use. “Any recommendations for a lightweight CRM?”
Alternatives request
Someone shopping for a replacement for a specific named tool. “Best alternative to Mailchimp for a small list?”
Comparison
Two or more products weighed against each other — a decision in progress. “Webflow vs Framer for a marketing site in 2026?”
Stack question
Asking what others use — early-stage research that seeds a shortlist. “What does your reporting stack look like?”
How do you handle X
A workflow question that reveals an unsolved problem your product answers. “How do you all handle client approvals?”

Pain signals

The problem is felt but the search has not started. Pain threads are where you get to define the solution before anyone else is in the conversation.

Explicit pain
Direct, stated frustration with a process or problem your product removes. “Genuinely struggling to keep track of all of this.”
DIY workaround
Someone maintaining a spreadsheet or script where a product should be — proof the pain is real. “I built my own tracker in Sheets and I hate it.”
Tool discontinued
A product they relied on is shutting down and its users need a new home. “Now that it’s shutting down, where is everyone going?”
Time waste
Hours quantified and resented — a cost your product can name in its reply. “This eats half a day every single week.”
Cost complaint
The current approach is too expensive, and cheaper is a category they are ready to hear about. “There has to be something cheaper than this.”

Lifecycle signals

A change in the buyer’s situation that predicts a purchase: launches, growth, migrations. The need exists before the search does.

New launch
Someone just shipped — and is about to need analytics, support, marketing, billing. “Just launched my first SaaS last week.”
Scaling
Outgrowing current tools — team size or volume has crossed a threshold. “We’re about 12 people now and the free plan is creaking.”
Revenue milestone
MRR milestones shared publicly signal budget that did not exist last quarter. “Crossed $10k MRR, time to fix the duct tape.”
Hiring
A new role means new workflows and the tools to run them. “Hiring our first support person, what do they need?”
Migration
A stack change in progress — every migration is a series of purchases. “Moving everything off Heroku this quarter.”

Booster signals

Boosters never create a lead on their own — they raise the priority of a real intent signal. A stated budget in an unanswered, fast-moving thread outranks the same budget in a stale one.

Unanswered
Nobody has replied yet. Being the first useful answer is worth more than being the twelfth. Zero comments, posted 14 minutes ago.
High velocity
The thread is accumulating votes and comments unusually fast — more buyers are reading it. 40 upvotes in the first hour.
Influential author
The poster has history and karma in this community — their thread will be seen. Posted by a long-standing community member.
Repeat asker
The same account has asked about this problem before. The pain is durable, not a passing mood. Third thread about the same workflow this month.
Expert in thread
Recognised practitioners are answering — the thread will rank and be cited. Top comment is from a domain expert.

Who uses Leddit

Reddit lead generation for every kind of team

The pipeline is the same — detect, filter, review, engage, analyze — but what counts as a lead is completely different for a founder, an agency, and a researcher. That definition lives in your audience, not in our code.

SaaS founders

Catch buyers the moment they decide to switch

Reddit lead generation for SaaS works because switching decisions get announced there before they happen anywhere else. Someone posts “ditching X, what should I use?” in r/SaaS and the next tool they pay for is decided in that thread — usually within a day.

Leddit watches your category’s subreddits for churn intent, competitor price complaints, and alternatives requests, and puts those threads in your queue while they are still unanswered. You show up once, with a genuinely useful reply, at the exact moment it counts.

r/SaaSu/ops_kate22m ago

Our helpdesk vendor raised prices 60% at renewal (detected signal: price increase)

Looking for alternatives (detected signal: alternatives request) before we auto-renew at the end of the month (detected signal: urgency). Team of 8 agents, need shared inbox and decent reporting.

473 commentsin your queue

Indie hackers

Find your first hundred customers without an audience

You do not have a mailing list, a following, or an ads budget. What you have is a product that solves a real problem — and the people with that problem are describing it on Reddit every day, in threads you will never find by scrolling.

Point an audience at the communities where your users live, describe your ICP in a sentence, and let the queue surface people asking for exactly what you built. One honest reply to a high-intent thread routinely outperforms a week of cold outreach.

r/indiehackersu/solo_dev_amy1h ago

Is there a tool that just does this? (detected signal: recommendation request)

I currently copy everything into a spreadsheet by hand (detected signal: diy workaround) every Friday and it takes me half the afternoon (detected signal: time waste). Happy to pay for something small that automates it.

191 commentsin your queue

Marketing teams

Reddit social listening that produces pipeline, not dashboards

Most social listening tools treat Reddit as a sentiment chart. But Reddit is not a brand-monitoring channel — it is where buying decisions are researched, argued, and made. LLMs cite it, Google ranks it, and your prospects trust it more than your website.

Leddit turns Reddit monitoring into a daily action queue: real threads, scored for intent, with drafted replies your team reviews and posts. Every approved reply is a permanent, searchable answer in a thread your future buyers will keep finding for years.

r/marketingu/growth_at_seed38m ago

What is everyone using for attribution now that our tool is sunsetting? (detected signal: tool discontinued)

We have budget approved (detected signal: budget stated) and need to migrate before end of quarter (detected signal: urgency). B2B, mid-market, self-serve motion.

285 commentsin your queue

Agencies & consultants

One workspace, a separate audience per client

Audiences are separate by design: each one bundles its own subreddits, its own ICP, its own negative signals, and its own signal weights. Run lead monitoring for a fintech client and a devtools client side by side without the queues bleeding into each other.

The queue shows its work — the triggering sentence, the fired signals, the score reasoning — which makes it something you can put in front of a client as a deliverable, not a black box you have to defend.

r/agencyu/jm_consulting2h ago

Client asked us to find where their buyers actually hang out online (detected signal: solution seeking)

We pitched Reddit monitoring as a retainer service (detected signal: stack question) — anyone doing this at scale for multiple clients? What tooling makes it repeatable? (detected signal: recommendation request)

122 commentsin your queue

Sales teams

Warm threads beat cold emails

A cold email interrupts someone who was not thinking about the problem. A Reddit reply answers someone who just asked about it in public. Same product, same pitch — completely different reception, because one of them was invited.

Route high-intent threads into Slack the moment they qualify, reply from a real account with a real answer, and let the thread do the nurturing. The prospect’s own upvotes tell you which conversations to follow up.

r/salesu/vp_sales_tools51m ago

Evaluating outbound platforms next week (detected signal: trial request)

Shortlisting now — what should be on the list? (detected signal: recommendation request) Team of 6 SDRs, needs to pass IT review (detected signal: procurement).

337 commentsin your queue

Product & UX research

Pain-point mining from people who don’t know you’re listening

User interviews tell you what people say when they know a vendor is asking. Reddit tells you what they say to each other. The complaints, workarounds, and “why is there no tool for this” threads in your category are a continuously updated research corpus.

Conversation themes cluster related discussions automatically, and categories separate pain points, solution requests, and money talk — so you can read a month of market conversation in an afternoon and put real quotes in the roadmap doc.

r/ProductManagementu/pm_in_fintech3h ago

Does anyone else hate how every roadmap tool handles dependencies? (detected signal: explicit pain)

We ended up building an internal spreadsheet on top of it (detected signal: diy workaround) which defeats the point of paying for the tool at all — it’s honestly too expensive for what it does (detected signal: cost complaint).

8624 commentsin your queue

Review

The Reply Queue shows its work

This is the screen you live in: a ranked list of conversations worth your next fifteen minutes. Nothing in it asks for trust. Every claim — this person is a lead, these signals fired, this is why it scored an 8 — comes with the evidence attached, so you can check our reasoning against the actual thread before you spend a reply on it.

Rejections are structured on purpose. “Wrong fit” is a signal-weighting problem; “draft quality” is a prompt problem; “stale” is a timing problem. Each one teaches the queue something different, and the queue gets sharper the more you use it.

  • The triggering post or comment, quoted verbatim — never paraphrased
  • Every fired signal, colour-coded by family, with the exact matched text on hover
  • An intent score out of 10, with the AI’s reasoning written out
  • Subreddit, author, comment count, and a direct link to the live thread
  • Three drafted replies — different angles, switchable, fully editable
  • Approve, copy, or reject with a structured reason that feeds back into scoring
  • Ranked by signal strength, then freshness; items expire after 72 hours

Filter

An audience is your definition of a lead

Each audience bundles a set of subreddits, a description of what you sell and who buys it, a minimum intent threshold, and your own selection of the thirty signals. Run as many audiences as you have products or clients — each keeps its own queue.

Negative signals

The single most effective noise filter is telling Leddit what is not a lead: hiring threads, student homework, requests for free tools. Two sentences of “not this” removes more junk than any amount of extra keywords.

Competitor tracking

Name your competitors once and they are injected into detection — mentions of them in a buying context fire the competitor-named signal, and their price increases and outages become your warmest threads.

Weighted scoring

Signals combine with diminishing returns, so one unambiguous buying signal outranks three weak ones. A long rambling post that trips many soft patterns does not outscore “budget is $200/mo, deciding Friday.”

Audience research

The research layer, attached to an action queue

Everything people used GummySearch for — discovering communities, mining pain points, tracking trends — is here. The difference is where it ends: not at a dashboard you screenshot into a deck, but at a queue of threads you can actually answer today.

Subreddit catalog

4,800+ analyzed communities, searchable by topic with subscriber counts and activity data — so choosing your 25 is a decision, not a guess.

Conversation themes

Related discussions clustered automatically every six hours. Read your market’s recurring conversations as topics, not as a chronological firehose.

Conversation categories

Pain points, solution requests, money talk, comparisons, advice, recommendations — labelled on every queue card and browsable on their own page.

Community trends

Daily per-subreddit snapshots of post volume, qualifying rate, and average signal score — watch which communities are heating up for your category.

Engage — the part we refuse to automate

Reddit marketing without getting banned

Every Reddit growth story that ends badly ends the same way: automation. Auto-posted replies, vote rings, DM campaigns — they work for a few weeks, then the account is banned, and the account was the whole asset. Its karma, its history, its credibility in the communities that matter to you.

So Leddit never posts, votes, or messages on your behalf, and there is no setting to make it. Drafts are copied or inserted; a human — you — submits every reply from your own account, at human speed, in your own voice. It is also the one claim the grey-market tools in this category cannot make.

The rest of staying safe is judgment the product encourages: be useful first, mention your product only when it genuinely answers the question, and respect each community’s norms. One good reply a day beats ten mediocre ones — and the queue is ranked so the good one is on top.

Delivery

Leads arrive where you already work

The queue is the home base, but the point of real-time detection is lost if you check it twice a week. Route qualified leads to wherever your team will actually see them within the hour.

Slack
High-intent leads posted to the channel your team already watches, the moment they qualify.
Discord
The same real-time delivery for teams and communities that live in Discord.
Email digests
Instant, daily, twice-daily, or weekly summaries — pick the cadence that matches how fast you reply.
Webhooks
Push qualified leads into your CRM, a Zapier flow, or anything with an endpoint. Delivery logs included.
Chrome extension
See Leddit’s scores inline while you browse Reddit itself, so the context never leaves the page you reply on.

An honest comparison

Leddit vs keyword alerts vs doing it by hand

Free keyword-alert tools like F5Bot are genuinely useful, and browsing Reddit yourself costs nothing. Here is exactly where the $29 goes — so you can decide whether the difference matters for you.

CapabilityLedditKeyword alerts (F5Bot etc.)Generic social listeningManual browsing
What it finds30 named buying signals — churn, budgets, deadlines, alternatives requestsEvery mention of a keyword, buying or notBrand mentions and sentiment trendsWhatever you happen to scroll past
EvidenceThe exact sentence that fired each signal, quoted verbatimA link to the postAggregate chartsYour memory
ICP filteringScored against what you sell — with negative signals to cut noiseNone — you triage everything yourselfBroad audience segmentsYour judgment, thread by thread
Reply draftingThree editable drafts per lead, written for Reddit’s toneNoneNoneYou, from scratch, every time
PostingAlways you, from your own account — never automatedYouYouYou
Time per day10–15 minutes reviewing a ranked queue30–60 minutes triaging alert emailsReports, not actionHours, unreliably

Free, no signup

Five free Reddit research tools, usable right now

Built on the same engine as the product. Use them to size up communities and test our detection before you create an account — they are free because they are the honest demo.

  • Subreddit Analyzer

    Size, activity, and buying-conversation rate for any subreddit — see whether a community is worth monitoring before you commit a slot to it.

  • Subreddit Compare

    Put two communities side by side: subscribers, post velocity, and how often buying conversations actually happen in each.

  • Audience Overlap

    Find out which other subreddits your target community’s members also post in — the fastest way to discover adjacent communities you’d never guess.

  • Keyword Finder

    Discover the phrases your buyers actually use on Reddit, in their own words — often nothing like the keywords you bid on in ads.

  • Post Checker

    Paste any Reddit post and see which buying signals Leddit detects in it, with the matched text highlighted — the detection engine, free.

Pricing

Free to start. $29 when it earns it.

Free watches three curated communities and shows you yesterday’s opportunities — real leads, delayed a day, forever free. Pro watches twenty-five communities of your choosing, in real time. No seat maths, no tier ladder, no annual lock-in: we do not hold a year of your money against a data supply we do not control.

  • Monitor 25 communities — any subreddit
  • Real-time queue, no 24-hour delay
  • All thirty signals, individually weighted
  • Conversation themes, categories, and trends
  • Signal performance insights
  • Email, Slack, Discord, and webhook delivery
  • Chrome extension
  • Cancel any time

Questions, answered plainly

Everything people ask before they sign up

Including the awkward ones about data sources and account safety — they are the questions that matter most in this category, so they get real answers, not marketing ones.

What is Leddit?
Leddit is a Reddit lead generation and buyer-intent monitoring tool. It watches the subreddits your customers post in, detects 30 specific buying signals — like churn intent, stated budgets, and requests for alternatives — scores each thread against your ideal customer profile, and drafts replies you review and post from your own Reddit account.
How do I find customers on Reddit?
Find the subreddits where your buyers already ask for help, watch for threads with genuine buying intent — “any alternative to X”, “worth paying for”, a stated budget or deadline — and reply with a genuinely useful answer that mentions your product where relevant. Leddit automates the finding and drafting; the posting stays with you, which is what keeps it effective and safe.
Is Leddit a GummySearch alternative?
Yes — Leddit was built for the audience GummySearch left behind, and covers the same core jobs: audience research, keyword and pain-point discovery, and buying-intent alerts. It goes further on engagement, adding signal-level detection with quoted evidence, ICP scoring, and drafted replies in a review queue. Pricing is one flat $29/month plan, monthly only.
What happened to GummySearch?
GummySearch shut down on 30 November 2025. It was profitable with tens of thousands of users, but the economics of Reddit data access stopped working at its price point after it failed to secure a commercial API licence. Leddit is priced and architected specifically to avoid the same failure: one flat tier, monthly-only billing, and a two-pass detection design that keeps data and AI costs proportional to what you pay.
How is Leddit different from F5Bot or keyword alerts?
F5Bot and similar tools email you every time a keyword appears — which means you triage hundreds of mentions to find one buyer. Leddit detects what a keyword alert cannot: that someone is leaving a competitor, has named a budget, and has a deadline. It shows you the exact sentence behind each signal, scores the thread against your ICP, and drafts the reply. An alert tells you a word appeared; Leddit tells you someone is ready to buy.
Will Leddit post to Reddit for me?
No, and this is deliberate. Leddit never posts, votes, or sends messages on your behalf. Approved drafts are copied or inserted for you to submit from your own account. Automated posting is against Reddit’s rules and is the fastest way to get an account banned — and your account, with its history and karma, is the asset that makes replies land.
Can I get banned for marketing on Reddit?
You can — if you automate posting, spam links, or ignore community norms. The safe pattern is the one Leddit is built around: reply as a real person from your own account, be genuinely useful first, mention your product only where it actually answers the question, and respect each subreddit’s rules. Because a human reviews and posts every reply, nothing goes out at bot speed or bot volume.
What are buyer-intent signals?
Buyer-intent signals are specific things people say when they are close to purchasing: “switching from X”, “budget is $200/mo”, “any alternative to”, “worth paying for”, “need to decide by Friday”. Leddit tracks 30 of them across six families — competitor, purchase intent, solution seeking, pain, lifecycle, and boosters — using 183 detection patterns, and every fired signal stores the exact text that triggered it.
Which subreddits should I monitor for leads?
Start with the communities where your buyers ask for help — usually two or three industry subreddits plus one or two adjacent ones. Leddit’s catalog of 4,800+ analyzed communities is searchable by topic with subscriber counts, and the free Audience Overlap tool shows which other subreddits your target community’s members also post in. The free plan includes three curated communities; Pro monitors up to 25 of your choosing.
Where does Leddit’s data come from? Is it the official Reddit API?
Leddit ingests public Reddit content through a third-party data vendor, with a community archive as a fallback — not Reddit’s official commercial API. We say this plainly because pretending otherwise is how this category burned people before. Source health is monitored continuously, the app labels where results came from, and billing is monthly so you are never locked into a supply chain we do not control.
How much does Leddit cost?
There are two plans. Free: three curated communities, a 24-hour-delayed queue, and core signals — enough to see real leads before paying anything. Pro: $29/month for 25 communities of your choosing, a real-time queue, all 30 signals individually toggleable, themes and trends, and Slack, Discord, email, and webhook delivery. No seats, no tiers, no annual plan.
Why is there no annual billing?
Because our data supply depends on third parties we do not control, we refuse to hold a year of your money against it. Monthly-only billing means we have to re-earn the subscription every 30 days, and if anything ever degrades, you walk away with almost nothing at stake. It is the honest way to price a product in this category.
Can agencies use Leddit for multiple clients?
Yes. Audiences are fully separate: each has its own subreddits, its own ICP description, its own negative signals, and its own signal configuration. An agency can run monitoring for several clients in one workspace, and because every queue item shows the triggering sentence and score reasoning, the queue itself works as a client-facing deliverable.
How fast do leads show up after someone posts?
On Pro, ingestion runs continuously and signal detection runs every 15 minutes, so qualifying threads typically reach your queue while they are still unanswered — the window where a reply is worth the most. The free plan shows the same queue on a 24-hour delay. Queue items expire after 72 hours, because stale threads are not worth your reply.
Does Leddit integrate with Slack and Discord?
Yes. Qualified leads can be delivered to Slack or Discord in real time, by email digest at the cadence you choose (instant, daily, twice daily, or weekly), or by webhook into your CRM or automation stack, with delivery logs. A Chrome extension additionally shows scores inline while you browse Reddit.
How does the AI reply drafting work?
Every queue item comes with three drafted replies written from the thread’s actual content and your product context — different angles, all editable. Drafts are written to be useful first and promotional a distant second, because that is what survives on Reddit. You always edit and post yourself; rejecting a draft with a reason feeds back into how future drafts are written.
Can I use Leddit for audience research, not just leads?
Yes. Conversation themes cluster related discussions across your communities every six hours, categories separate pain points, solution requests, money talk, and comparisons, and daily community trends track post volume and buying-conversation rates per subreddit. It is the GummySearch-style research layer, attached to an action queue instead of ending at a dashboard.
What is Reddit social listening?
Reddit social listening means monitoring Reddit communities for conversations relevant to your business — brand mentions, competitor complaints, buying questions, and recurring pain points. It matters because Reddit threads rank in Google, get cited by AI assistants, and shape buying decisions for years. Generic social listening tools treat Reddit as a sentiment feed; purpose-built tools like Leddit treat it as a source of individually actionable conversations.

The thread is open for about six hours.

After that the useful answers are already written and yours is the twelfth reply nobody reads. Your next customer is asking right now.